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Writing · Passion · 2026

Ten Ads I Wrote at 3AM

Ten long-copy ads for products that do not exist, written in the hour when nothing sounds stupid.

Dense long-copy advertisement laid out as an editorial page

The idea

Long copy is dead, apparently. So this is ten of them, for a lamp that only turns on when you stop talking, a dating app with no photos, and eight other things I would buy immediately.

Written between 3 and 4am across ten nights. Edited exactly once.

The work

Ad six: the lamp.
Ad six: the lamp.

A lamp that only turns on when you stop talking.

It is not a smart lamp. It is not listening for a wake word. It is listening for the sound of you finally shutting up, which is a different technology entirely, and considerably harder to sell.

Ad six - opening copy

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