All work
Design · Self-initiated · 2025
Unsolicited
Fifty redesigned packs for products that never asked to be redesigned.
The idea
Junior art directors are told to build a book with fake brands. I did the opposite and took real, ugly, boring, brilliant supermarket products and treated them like they mattered.
Fifty packs in fifty days. No brand guidelines were consulted, harmed, or respected.
The work
Keep going
